Author Speaker Inventor

Agile Coach & Salesforce MVP – Freelance


Certified Scrum Professional CSP®-SM (Agile), Advanced & Scrum Master.

University of Cambridge Judge Circular Economy and Sustainability Strategies

1:1 Communication Sciences — Double
Bachelor Degree, 2008

Protocol (Public, Private & Matters of the State) — Specialisation, 2006


Agile Coach
Project Management
Transformation & Consulting
Branding & Identity
Implementation, Migration & Greenfield
Sales, Service, Communities, App,
Marketing, Pardot, Analytics


Salesforce Certified Strategy Designer Salesforce User Experience Designer Certified Integration Architecture Designer
Sharing & Visibility Designer
Einstein Analytics & Discovery Consultant
Community Cloud Consultant
Pardot Consultant
Pardot Specialist
Marketing Cloud Email Specialist
Marketing Cloud Social Specialist
Service Cloud Consultant
Sales Cloud Consultant
Platform App Builder
Certified Advanced Administrator
Certified Administrator
Accredited Sales Professional


Non-profit, IoT, Retail, Manufacturing,
Professional Services, Hospitality,
Tourism, Sales, Communication & Digital


English – Fluent
Spanish – Fluent
Catalan – Fluent
Italian – Basic

🎙️ Featuring Ines Garcia 🎙️

Salesforce Developers Podcast

Salesforce Admin Champions Spotlight

Forcepreneur with Ankit Taneja

SalesforceWay with Xi Xiao

LeanPup with Len Epp

Scrum Master Toolbox Vasco Duarte

Crónicas de Salesforce con Sara Hernández (ES)

Empowering Agile mindset evolution (not revolution)

On a mission to help organisations to achieve an Agile mindset with the Scrum framework & Kanban elements and increase productivity, transparency and collaboration whilst delivering Salesforce technology.

Design, architecture, development of solutions on Sales, Service, Communities, App, Marketing, Pardot, Analytics, Social, Automation…

Drive & Focus: Agile, Salesforce, Business Transformation, Change Management, CRM, Team Innovation and Projects Delivery.

About me: Learner, Input, Individualisation, Activator & Intellection. (Signature Themes from The Gallup Organization)

I’m an active collaborator of:,, Salesforce MVP, leading Trailblazer Community groups, listed on Answers Community leaders, Mentorship Central, named honorary secretary of building residents association and bringing the first Salesforce dreamin’ event to Spain as non-profit association

Author of Sustainable Happy Profit, Becoming more Agile & Better Estimates:

What Do I Do

Salesforce Implementation

Greenfield & Migrations

Extension of CRM

Processes Automation

Agile for Salesforce

Team & Consultancy Program


Agile Coach – Salesforce Guru, get:Agile
August 2017 – Current – Self-employed
Supporting multiple organisations to improve at scale. Helping organisations to achieve an Agile mindset with elements from Scrum & Kanban frameworks, whilst whilst delivering Salesforce technology from Sales, Service, Communities, App, Marketing, Pardot, Analytics, Social Studio, Digital Engagement, Automation… value sooner safer and happier.

  • Agile and Enterprise Coach
  • Acting Scrum Master
  • Solution Architect, Business Analysis and Technical Delivery
  • 121 Coaching
  • Demystifying Agile for Teams
  • Lightning Migration & Salesforce Automation
  • Cross-clouds

📖 Author “Sustainable Happy Profit”
October 2021

📖 Author “Becoming more Agile whilst delivering Salesforce”
October 2020
If you are using Salesforce you are already committed to getting the most out of your tech solutions. In the same mindset, you want to get the most out of team working—maybe you’ve heard of Agile and Scrum—but somewhere along the way habits have formed which aren’t achieving that goal. It can be difficult to know how to start to implement change, and even harder to take others with you on that journey. Hence this book, packed with real-life examples of teams and practical things you can start today!

Practice Lead, Startup Consulting & Impact Partner
May 2016 – July 2017
Work with businesses to drive ROI and success through the use of cloud technology on the Salesforce platform.

  • Agile & Delivery Management.
  • Strategy, Deployment & Extension.
  • Delivery of Scope, Solution and Release of Implementations and Enhancements.
  • Sales, Service, Marketing, Community, Apps & Analytics Clouds.
  • Practice Build via Innovation, Trust & Wellness

Salesforce Consultant / CRM Manager, Quintessentially Group
July 2015 – April 2016
Managing the DevOps teams across the group. Liaising with Project, Digital, CRM and Development professionals from the portfolio to support 30 group businesses across 65 global offices.

  • Salesforce Product Management
  • Leading CRM support, business insight and analytics teams
  • Assessment of teams and architecture structure to increase effectiveness of operation and deliverables.
  • New orgs implementation and adoption projects for sister business and new corporates.
  • Digital marketing configuration, implementation and roll-out across the board.

Asset Manager, Quintessentially Lifestyle
February 2015 – July 2015
Salesforce / Qforce from day to day activities to project management relating to the development of CRM & Operations roadmap. 700 users across 65 offices globally, accruing over 4,000,000 pageviews a month.

Interim CRM Implementation & Training Manager, GLH Hotels
July 2014 – January 2015
Overseeing the Salesforce CRM rollout for marketing and business development purposes, with a focus on providing data and intelligence on clients, prospects and personnel matters. Product managing key business development initiatives from inception to delivery, progress reports and lessons learnt.